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I design products. I also use AI to ship code.

Products shipped5+
Career span7 years
CurrentAsset Explorer
TLDR

Seven years designing inside IBM product teams — across five products, from IBM MQ through to leading Asset Explorer from concept to GA. When the design-to-engineering handoff broke down, I didn't raise a ticket. I used AI to contribute the fixes directly into the codebase myself.

Why it's relevant

I've been a product designer for seven years, and I've already used AI to close the gap between design and code. That's not a talking point — it's how I work. I know where systems let teams down, because I've been on the receiving end.


The story

Asset Explorer GA

IBM webMethods Hybrid Integration spans 11 capabilities, each producing assets with value beyond their original context. But there was no unified way to discover, understand, or reuse them — valuable work stayed hidden behind capability silos and tribal knowledge.

As the sole designer, I led Asset Explorer from concept to GA — a cross-platform discovery experience for the ecosystem. I defined a realistic MVP from an ambitious vision, aligned stakeholders, made difficult prioritisation calls, and advocated for the experiences that would deliver the most value first.

"There has been no bottlenecks in concepts, UX journeys, hi-fi's. Laura has been a full one-stop design shop for us."
Bilal FarrukhProduct Manager, IBM webMethods Hybrid Integration
"Your UX contributions and your focus and dedication helped the team deliver a more polished and user-friendly product experience. The clarity in UX flows and interactions helped development move faster."
Syed AbuthahirSoftware Development Manager, IBM webMethods Hybrid Integration

Shipping code as a designer

Joining a newly acquired team as the sole designer, I faced a familiar scaling problem: too many visual defects, too little time before release. Manual review and Jira workflows weren't keeping pace.

I introduced AI-assisted fixes directly within the codebase — fitting into established engineering workflows rather than disrupting them. I became the first designer in the organisation to contribute production code this way, then shared the approach across the wider design org. The result: a faster path to quality and a stronger design–engineering partnership.

"The use case was well articulated, which made it easy to understand how designers can contribute more directly to production code and overall product quality."
Rucha VakhariyaAdvisory Designer, IBM API Connect
"Not only did I learn the fundamentals of the process… You communicated the session in such an eloquent and careful manner that it made the session user friendly and far less daunting than it could have been."
Izzy HowardAssociate Designer, IBM webMethods Hybrid Integration